I have lots of friends throughout the PACS world (and a few enemies here and there, too). Because of one friendship established several vendors ago (for my friend, that is) I have the rare honor of introducing a new ad campaign for Dynamic Imaging. Rather catchy…”Don’t Just Read, Read Well”…. That is what we are supposed to be doing, right? (Forgive me, but being on a constant diet makes me substitute the word “eat” for “read”, but that only enhances the attractiveness of the catch-phrase.) The ad goes on to ask what your patients might think if they could look inside your PACS. For some of the systems we GEt to use, that could be a real joke.
I’ve tried to get Amicas to create a campaign around my slogan, “It doesn’t get in your way”, but so far I haven’t seen any ad copy, nor have I received any checks in the mail. Perhaps I forgot to send in my address…..
If you click on the ad above, you will see an enlarged version. The PACS station on display is NOT running DI’s Integrad Web software, but there is a sort of “generic PACS” using color bars on its worklist. Hmmmmmm. Does that remind you of anything? To my knowledge, there is only one system out there that uses color bars for its worklist, and we all know who that is. I did ask about this, and I was told that there are indeed others out there that do so, like RamSoft, so this was indeed meant to be “generic”:
Look, Ma, no colors! I can’t come up with anyone else doing color worklists at the moment.
Upon very close perusal, the ad shows the PACS station to be shot full of holes. The gist of the ad is that if your patients were well-enough versed in the PACS field, and could see your system, they would realize as you should realize that your system is full of holes, and should be replaced by DI’s Integrad Web. This is a little darker version of the 1989 introductory Infinity ads where you could see babbling brooks and streams, but not the doggone car! Personally, I’d like to see the Integrad Web in action.
Sigh. PACS is a dog-eat-dog world.